Impact of personalized review summaries on buying decisions: An experimental study

This study evaluates the impact of personalization of review summaries on consumers’ cognitive efforts and buying decision. Following an experimental procedure we tested four hypotheses pertaining to online buyers’ decision process. Our results show that personalized review summary significantly reduces the information processing effort and information requirements of those who received personalized review summaries as compared to those who did not. This study thus contributes to e-commerce literature on online buyer behavior and recommender systems strategy

Choice of Agile Methodologies in Software Development: A Vendor Perspective

The purpose of this research was to develop understanding about how vendor firms make choice about agile methodologies in software projects and their fit. Two analytical frameworks were developed from extant literature and the findings were compared with real world decisions. Framework 1 showed that the choice of XP for one project was not supported by the guidelines given by the framework. The choices of SCRUM for other two projects, were partially supported. Analysis using the framework 2 showed that except one XP project, all others had sufficient project management support, limited scope for adaptability and had prominence for rules

What do you fear?: A study on user generated health data and privacy behavior

Health tracking wearables used outside the clinical settings to monitor an individual’s health are widely used recently despite the information privacy concerns these devices evoke. Academic research addressing the effect of fear appeals on information privacy in the context of user-generated health data is scarce. It is important to understand what is an individual’s perspective on health data privacy and the influence of fear appeals on privacy behavior. The present exploratory qualitative study captures an individual’s perspective of information privacy on health data from 27 respondents using an adapted extended parallel process model. The study reveals what individuals perceive as threats and their extent of efficacy to handle the concerns over information privacy. It is observed, fear appeals influenced the respondents to choose between danger control or fear control behavior. This study provides an insight into the importance of an individual’s privacy and their behavioral change, which could prove useful for manufacturers and regulators

Information Security Policy Violations in the Work-From-Home Era

Remote working has become the new normal in modern organizations. This transition has brought various challenges for the organizations in terms of their security infrastructure. Insider threats in organizations have been increasing in recent years. This paper proposes various behavioral and situational aspects that can influence employees’ intentions to violate information security policies (ISP) in a remote working environment, including subjective norms, the absence of peer monitoring, and the moderating role of shame. This research also proposes the role of neutralization techniques utilized by employees to rationalize and justify their behavior in the context of policy violations. A conceptual model has been developed, and a pilot study was conducted among 30 participants. This paper contributes to the body of knowledge on ISP compliance in the era of remote working, characterized by behavioral changes of employees

The Persuasive Nature of Web Personalization on Online Users’ Product Perception: A Mental Accounting Perspective

E-commerce firms strive to enhance engagement by providing augmented experiences to online users. This research focuses on one such shopping experience enhancement technique—Web personalization. In this study, we examine how personalization affects online users’ perceptions and how different personalization levels differentially impact those perceptions. Drawing on mental accounting theory, we argue that personalization, by providing convenience in online buying, increases transaction utility and, thus, influence online users’ product perceptions. We conducted a laboratory experiment in a public university in Southern India where users took buying decisions at four different personalization levels: zero, low, medium, and high. The findings from this study suggest that product prices affect users’ perceived product quality, which, in turn, affects their perceived product values and, subsequently, their final purchase decision. Web personalization plays a moderating role in all cause-effect relations above. This study contributes to the existing literature on the Web personalization strategy and online user behavior. We find empirical evidence to show that personalization plays a moderating role in the relationship between user perception and intention to purchase

Differential Adoption of Cloud Technology: A Multiple Case Study of Large Firms and SMEs

Firms across the industry segments have been exploring cloud computing to derive benefits out of its technological features. Even though literature pertaining to cloud adoption by firms exists, the factors based on cloud-specific characteristics are mostly anecdotal in nature. Following a multiple case study approach, we identify factors specific to cloud technology adoption by firms. We further explain the differential adoption of the cloud between large and small firms. Overall we obtained 11 variables that differentiate large firms and SMEs in their adoption behaviour. We further contribute to theory by mapping the extracted variables of cloud adoption to Diffusion of innovation theory (DOI) and Technology organization Environment framework (TOE)

Fit of Development Methodologies in Software Projects

Software project outcomes characterized by meeting goal achievement and performance triad of budget, schedule and quality have been shown to be contingent upon project environment factors. However, choice of methodology and its implications on project outcomes still remain under- investigated. Following contingency theory, we empirically examine the effect of the fit between the choice of development methodology and project environment on the project outcome. We analysed a sample of 163 software development projects using PLS-SEM and our results show that the use of traditional methodology strongly countered the negative effect of requirement volatility on project outcome compared to agile methodologies and use of hybrid methodologies showed a stronger positive effect of project complexity on goal achievement. Further, for critical projects, use of agile methodologies favored goal achievement

Offshore IT Outsourcing between India and New Zealand: A Systemic Analysis

This article aims to understand the complex interactions of factors related to IT offshore outsourcing between India and New Zealand. A systems approach was used to structure this problem situation and develop a model. This study undertook group model building exercises to construct a causal loop model that captured the underlying structure of the system. The analysis of the model revealed a set of eight feedback loops operating in the system identified as responsible for the complexity of the problem situation. In general, the literature on IT offshore outsourcing is based on clients’ perspectives, while this study analyses the issue from a vendors’ perspective. The paper concludes by highlighting a few strategies based on long term structural changes to improve IT offshore outsourcing between India and New Zealand. Available at: https://aisel.aisnet.org/pajais/vol7/iss3/3

Cloud Users’ Privacy Concerns in the Indian Healthcare Industry

The growing adoption of Cloud computing in various government and business domain makes it of importance for users to understand how their information is protected and accounted for in Cloud contracts especially in data sensitive domains such as healthcare. Prior studies have highlighted that contract terms for Cloud computing are evolving based on user’s information privacy protective responses and liability is the most negotiated term. There is extant research on individual privacy but very few studies have addressed organizational privacy. This research inductively develops a framework using a multiple case study approach that addresses the following descriptive question- what dimensions constitute an organization’s major privacy concerns when exchanging data in the Cloud. The findings from this research will have implications for managers while incorporating penalty clauses in Cloud contracts and informs government in forming privacy regulations suitable for the healthcare sector